• Erin H

why outsource your marketing?

Outsourcing marketing activities can offer many benefits to small business owners.

As a small business owner, you have limited time and resources. You’re trying to grow your business and keep customers happy, all while juggling the day-to-day demands of running your own company.

Even if you have a background in marketing or enjoy creating new ways to promote your business, to be effective in today’s competitive digital market, you need to have a steady stream of engaging content, post regularly and find innovative ways to tie all of your marketing efforts together to give your brand the edge it deserves. Outsourcing part or all of your marketing activities can be a great way to share the burden of content development and management—and you don’t have to break the bank to do it.

Here are just a few of the benefits outsourcing marketing can have for your business:

  1. Access to insights and innovation. You have a great brand story to tell, but your marketing efforts aren't getting you the results you need. Outsourcing gives you access to a professional (or team of professionals) who has a fresh perspective on your brand and can offer new ideas for your marketing strategies. They can help you think differently about how to reach your customers with tactics you may not have considered so you can start getting the results you deserve.

  2. Pay only for what you need. There’s no way around it, outsourcing will require an investment on your part. But the good news is you can engage freelancers and boutique consultancies that give you access to what you need without paying for what you don’t. You can contract out marketing activities by project work, on a temporary or part-time basis, or by retainer. Each option gives you the flexibility to structure an agreement that aligns with your resources.

  3. Connect to a network of professionals. Bringing a marketing campaign to life requires a solid strategy, beautiful visuals, engaging content, data analysis, and technical know-how. Each of those activities require different marketing skills, which means to hire an in-house marketer, you’d have to find a unicorn. Alternatively, if you’re considering working with a large agency, you’re probably overpaying for one or more of those services. Engaging a freelance consultant or boutique agency gives you access to all of those functions without paying for more than you need. Often freelancers and/or boutique agencies partner with other marketing specialists to create a network of professionals to offer all of the services you need at a cost-effective rate for your business. You get access to a whole marketing team without having to hire or pay for one—a win-win for your brand and resources!

  4. Increased efficiency. There are never enough hours in a day to complete that to-do list that feels a mile long. Outsourcing can help you alleviate some of the burden of that list. Marketing professionals have access to tools, resources and best practices to help you achieve results quickly and efficiently. This means you and your team can focus on what you do best to drive business and delight your customers.

  5. Achieve real results and ROI. If you don't measure what you're doing, how do you know if it's working? A marketing professional will help you set realistic, meaningful goals at the beginning of the relationship to help you achieve real results. They will help you see beyond the vanity metrics often associated with digital marketing to understand what's really working (and what's not). Then, they'll help you optimize your strategy you can positively impact your bottom-line.

Outsourcing marketing helps your business and your team run more efficiently, allowing you to focus on what you do best. Engaging a freelance or boutique consultancy to help with a specific project, strategy or campaign can be a great, cost-effective option for your business to achieve real results.

Considering outsourcing some or all of your marketing activities? We'd love to help! Learn more about our services.

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