• Erin H

get more done when you outsource your marketing

Here are eight marketing activities small business owners can outsource to freelance professionals today.

Business owner. Accountant. Project manager. Sales executive. Operations. HR. Strategy. Execution. Analyst.

As a small business owner, you do it all. Outsourcing marketing is a great way to relieve some of the work on your plate.

Even if you currently have a dedicated marketer or team of marketers, to be successful in today's competitive environment, your team needs expertise in strategy, execution, content, data + analytics, design, technology and more. It's a lot for a team to keep up with, let alone one person!

When you outsource marketing activities, you get the expertise and efficiency of a professional in a niche field who can help you achieve the results you need (and deserve).

Here are eight activities you should consider outsourcing:

  1. Social media. Yes, social media is technically “free.” But is it? Your organic posts are only reaching an average of 5.2% of your audience. That’s a lot of work for little return. To be seen + heard, you need regular content and a paid + organic strategy to generate awareness + leads for your business. Hiring a social media expert can help you make the most of your (limited) time and resources on these channels.

  2. Blog. A blog is a great way to share content about your business, products and/or services. It’s also a great way to boost your keyword strategy. But writing a blog takes time and effort to promote. A freelance writer may be a great option to help you create a content strategy and regular content to promote your brand, business and tell your story.

  3. Content. Speaking of regular content, hiring a copywriter for any of your marketing needs is a great option to get more content faster. A copywriter can complement your other marketing efforts and/or help you find other uses for your content. For example, a blog post can easily become 3-5 social media posts and provide fodder for an ad or email campaign.

  4. Design templates. Your visual identity matters. The look and feel of the content you put out should be consistent and in line with your brand values + personality. A freelance designer can help you create a bank of templates to use across channels that ensure a consistent brand experience for your customer. And once you have the design files, you can copy + paste + reuse the templates!

  5. Website. There are plenty of great tools and technology available to help you build a pretty website today. Unfortunately, a pretty website alone isn’t going to cut it with Google. If you want your audience to find your website, you need to know how tagging, keyword strategy (SEO), and more affect the likelihood of your page being displayed on Google when prospective visitors search for your products + services. Building a website is a time-intensive process. Skip the headache, save yourself time and hire a professional website designer to get the most out of your site.

  6. Data + Analytics. If you don’t know what you’re doing or how it’s impacting your business, why are you doing it? Hiring a professional can help you understand the return you’re getting on your marketing efforts and allow you to focus your time + resources on those things that matter to your bottom-line.

  7. Email Campaign. Need a quick boost of awareness? An email can be a great opportunity to [re]engage with your audience. Consider hiring a freelance marketer who can help you create content, a promotional strategy and hit “send” on your next email campaign.

  8. Paid Digital Ads. Google ads? Facebook ads? LinkedIn ads? Where do you even start with digital ads? A marketing consultant will step through your business goals with you, determine what you need and help you decide how to direct your digital advertising investment. Stop wasting money on ads that aren’t converting to real leads for your business and hire a professional.

This list is not all-inclusive. There are about a gagillion (the scientific term, I believe) ways to approach any given marketing strategy. Save yourself some time and money (in the long run) by partnering with a professional who can help you design a marketing strategy and get the most from it to improve your bottom-line.

Considering outsourcing some or all of your marketing activities? We'd love to help! Learn more about our services.

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